“Supported by” is used to describe editorially independent Saigoneer content that is supported by a client’s advertising spend and produced by Saigoneer’s editorial department.

“Created with” is used to describe Saigoneer content that has been created with funding from an advertiser and produced in conjunction with Saigoneer’s editorial department. Advertisers may be involved in creating this content by placing their products into the content, collaborating on topics & themes before the content is produced or in select other ways.

Partner Content is paid for by an advertiser and the advertiser provides creative direction and feedback.

“From our advertiser” or “advertisement” is used to describe content that is created and controlled by an advertising partner.